More kitchen jobs. Predictably. Every month.
We run Meta ads for KBB businesses that want a predictable flow of qualified leads. No word-of-mouth dependency. No feast and famine. Just results.
Sound familiar?
Why most KBB businesses are stuck relying on referrals
You rely on word of mouth and referrals - and cross your fingers every month
Referrals are great until they dry up. If your lead flow depends on who someone happened to mention you to last week, you don't have a business. You have a lottery.
You've tried ads before and wasted money
Bad creative, wrong offer, no strategy. Most tradespeople who've 'tried Facebook ads' were set up to fail from the start. The platform works - the setup was the problem.
You're buried in the work and have no time for marketing
You're good at what you do. That's exactly why you don't have time to figure out ad accounts, creatives, and targeting. That's our job, not yours.
What we do
Everything you need to turn ads into booked jobs
We specialise exclusively in lead generation for KBB businesses. One thing, done exceptionally well.
Facebook Ads
Lead generation campaigns on Meta built around your best jobs. Audience testing, creative rotation, and relentless optimisation to drive qualified enquiries from homeowners ready to spend.
Funnel Builds
High-converting landing pages built to capture leads the moment they click. No generic websites - every funnel is built specifically for KBB businesses and the jobs you want more of.
Lead Nurturing
Automated follow-up via calls, texts, and emails that keeps leads warm and books them into your calendar. Most jobs go to whoever follows up fastest - we make sure that's you.
Advanced Tracking
Full visibility on what's working - cost per lead, booked appointments, revenue attributed to ads. No vanity metrics. Just the numbers that tell you whether your marketing is making you money.
Is this for you?
We are selective about who we work with
We only take on clients we are genuinely confident we can get results for. Here is who that looks like.
This is for you if...
- ✓You run a KBB business - kitchens, bathrooms, or bedroom fitting
- ✓You do quality work and have photos or videos of finished jobs to prove it
- ✓You want consistent, qualified leads - not feast and famine
- ✓You're ready to invest in paid ads and trust a process
- ✓You want a specialist, not a generalist agency that works with everyone
This is not for you if...
- ✕You want the cheapest option and aren't serious about growth
- ✕Your work quality is inconsistent or you have an existing reputation problem
- ✕You expect overnight results with no patience for testing
- ✕You want to micromanage every ad decision
How it works
From quiet periods to a consistent lead pipeline
Discovery call
We understand your business, your jobs, and what a great month looks like for you. We'll tell you honestly if we can help.
Strategy and setup
We build your offer, get your profile ad-ready, set up tracking, and create your first campaigns. No budget touched until everything is right.
Launch and test
We run campaigns and test creative, audiences, and offers fast. The goal is to find what drives qualified enquiries as quickly as possible.
Scale
We double down on what's working and build you a consistent, growing lead pipeline. Fewer quiet months. More booked jobs.
Why Arcflow
How we are different
There are thousands of marketing agencies. Here is why KBB businesses choose us.
KBB only
We don't work with e-commerce brands, restaurants, or SaaS companies. Every playbook, creative framework, and audience strategy we have is built for KBB businesses. That focus compounds.
We win when you win
Our pricing includes a performance element tied to the revenue we generate above your baseline. We have real skin in the game - not just a retainer to collect each month.
Offer-first approach
Most agencies just run ads. We start with your offer - the thing that makes a cold stranger want to enquire. Get that right first, then scale it.
No long-term lock-in
Our contracts are 90-day rolling. Long enough to see real results, short enough that we can never afford to get complacent.
Transparent reporting
No vanity metrics. Lead volume, cost per lead, booked calls. That's what matters for your business, and that's what we report on.
Creative that actually converts
Before/after transformations, job walkthroughs, testimonials filmed on site. We know exactly what works for home improvement on Meta - and we use it.
Platforms we work with
We will not take you on unless we are confident we can get you results
On our first call, we look at your business, your current lead flow, and your market. If we don't genuinely believe we can build you a consistent pipeline of qualified enquiries, we will say so. No hard sell. No wasted time.
FAQ
Questions we get asked every day
This is the most common thing we hear. In most cases, the issue was the offer, the creative, or the targeting — not the platform. We go through everything before we start and won't take you on unless we're confident we can do better.
Most clients see meaningful results within 30 to 60 days. The first few weeks are testing and learning. By day 60 we know what's working. By day 90 we're scaling it. We set this expectation clearly on our first call.
No. For most home improvement businesses we use Meta's native lead forms — the person fills in their details without leaving Instagram or Facebook. It's fast, frictionless, and often outperforms a landing page for local trades.
We typically recommend starting with £500 to £1,000 per month in ad spend. Below that, the data comes in too slowly to optimise properly. We'll agree the right starting budget on our call.
We charge a monthly management fee based on the scope of work, plus a performance element tied to the revenue we generate above your previous baseline. You only pay more when you're making more.
Our contracts are 90-day rolling. No 12-month lock-ins, no exit fees. If we're not performing, you're not stuck.
Ready to stop relying on referrals?
Book a free 30-minute strategy call. We will look at your business and tell you exactly what it would take to build a consistent flow of qualified leads.
90-day rolling contracts. No lock-in. No pressure.
Book your free strategy callNo commitment. No hard sell. Just clarity.